Organic Search Engine Listings

These are the listings found in the center of most search engine returns. These listings are ranked based upon a algorithm that looks at your page content, incoming links and overall site structure. These listings take practice and hard work to achieve but can be a highly cost effective means of driving traffic to your site. The clicks generated by this listing do not have an associated click through charge (see Pay Per Click).

Advantages:

• Cost Effective (no pay per click charge)
• Algorithms change on a periodic basis so pages need constant "tweaking"
• Can cover a large number of keyword terms without loss to ROI

Disadvantages:

• Rankings can take 30 - 90 days to start showing up in the major search engine results.
• The text of the listing is not as editable as a Pay Per Click listing
• Ranking is not as controllable